Posts tagged "marketing"

As businesses contend with thin operating margins and consumer sentiment in the doldrums, 2024 may have brought fewer social media posts and staged PR releases than we've come to expect. Nevertheless, here are a few of the April Fool's stunts that caught our eye this year.

Tasmanian business leaders are celebrating the state's first official AFL team, saying benefits of the long-awaited project will go far beyond the playing field.

Cargo Crew founder Felicity Rodgers shares the story behind Paris Hilton appearing on social media in one of the brand's iconic pink boiler suits.

Melbourne-based brand Hey Bud Skincare handed friendship bracelets and its new lip balms out to Swifties entering the concerts.

Launched just in time for Taylor Swift's arrival into Australia, a towering billboard formally welcomes the pop superstar on behalf of the Vegemite brand.

Linktree's new chief product officer and artificial intelligence hires will help users make more money from their followers, the Australian scale-up says, as it fortifies its space between traditional social media and e-commerce giants.

Nearly 70% of small businesses drop their digital marketing provider within 12 months, and half report being upsold on services they don't need, according to first-of-its-kind research from the Australian Small Business and Family Enterprise Ombudsman (ASBFEO) and the University of the Sunshine Coast.

Spotify's data-driven campaign has returned, providing lessons for other brands hoping to delight fans with their own buying habits.

One secret to building Smart50 Retail award winner MoveActive's direct-to-consumer success: running fewer sales, and working to make the big ones count.

"Mailchimp had a friendly, nice-monkey vibe since it was founded in 2001. No VC equity, the two founders bootstrapped it all the way. Accounting software outfit Intuit paid US$12 billion for Mailchimp in 2021. Big number. Someone has to pay for it. You know how this goes: it’s you..." Ian Whitworth shares his tale.

Insights from a day with King Kong founder Sabri Suby, from his forensic analysis of search engine keywords through to deep contemplation of YouTube star Mr Beast.

Disney has survived by balancing its wholesome, family-oriented image with hard-nosed business strategies.