Posts tagged "marketers"

A post-cookie world shouldn’t be scary for marketers and businesses. But you will need a first-party data strategy to make the most of it.

A chunk of the world's most powerful marketers have indicated that brand strategy is their number one marketing capability.

Marketers struggling with consumer resistance to new products should be trying to leverage consumer habits rather than fight against them, research shows.

You’re great. I know you are. But is your eagerness to share with me how great you are actually turning me off?

One of the problems wit…

Facebook’s News Feed has undergone its most drastic change since its inception way back in 2006. Apparently, it’s all in the name of creatin…