Posts tagged "loyalty programs"

Loyalty programs enable firms to offer significantly lower prices to some of their customers. You’d think this would encourage strong competition. But that isn’t always what actually happens.

Adore Beauty's loyalty program has grown the brand’s subscriber base by 200% over the past 12 months alone, and contributed to 18% revenue growth in the past six months.

Sometimes it is appropriate to entice customers with a little something extra: either in the form of a discount (so they pay less), or a bonus (so they get more). But which is the better option?

The new Flybuys ad unearths a universally human experience, then wraps itself inside a unique, culture-specific, heavily-branded, witty and crazily memorable musical expression.

Are you a business owner trying to help and communicate with valued customers and colleagues? The following two checklists will help.

The ACCC is warning businesses to review loyalty program practices in light of consumer issues, starting with data usage and customer communication.

A scam targeting Woolworths Rewards customers has prompted the supermarket giant to improve its account security measures.

Supermarket giant Coles has taken the wraps off its new ‘flybuys max’ higher-tier loyalty program, offering customers discounts and free home delivery.

For startup founder Philip Shelper, the emerging yet volatile cryptocurrency market spells big opportunity for the world of loyalty and rewa…

Loyalty is coveted by organisations because loyal customers come back more often, spend more money and tell other people they like you. And …

Retail experts say loyalty programs are becoming increasingly difficult to pull off in an online era, but that’s not stopping the Cotton On …

An Australian fintech startup is aiming to solve the “pain point” of loyalty program aggregation for small businesses through a trial of…