Posts tagged "long-term sales strategy"

Businesses should price products using asymmetrical anchors, drawing a customer’s attention to the option you want them to buy.

Your cold-call sales strategy is based on a social obligation from last century. It's no longer proper manners to answer the telephone.

Having engaged with 300 leaders, I’ve learnt where their sales teams have been exposed and left wanting during the crisis.

No matter what side of the deal you are on, a fair exchange of value with fair terms and conditions is the way to do business.

Many chief executives and sales leaders face the same issues. But the good news is these businesses don't need to do anything too radical to improve.

“If you don’t know where you’re going, every road will lead you nowhere”. This famous quote is usually attributed to the master strategi…