Making sense of the Australia Unlimited logo debacle
Botched is the best word to describe the roll-out of the new Australia Unlimited logo. But the logo was never the problem that needed solving, writes Michel Hogan.
Startups that make time at the start of their journey to develop consistent branding will be best placed to make a lasting impression with p…
The Australian government agency for intellectual property rights has teamed up with a Queensland startup to launch a “world-first” trad…
A fair warning on what follows – I’m feeling a bit grumpy today.
In the course of what passes for doing brand work, a lot of organisa…
Google unveiled their new logo a couple of weeks ago and the world gave a collective yawn. Not so much a new anything as an update of the…
Here’s a list of things you can do to help them: Make sure your store name and/or logo is clear on your signage and is easy to read;…
