Posts tagged "logo"

Botched is the best word to describe the roll-out of the new Australia Unlimited logo. But the logo was never the problem that needed solving, writes Michel Hogan.

KAIJU! co-founders Nat and Callum Reeves have brewed almost a million litres of beer in their rise to craft beer fame Down Under.

Was Facebook's rebranding a hit or miss? Here are five strategies you can borrow from Facebook to help you with your own company's rebranding.

Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.

I really thought we had moved beyond brand equals logo. Yet, somehow, it seems to end up back at how things look and feel.

Blanding, simplification, minimalism or dumbing down for your audience? Call it what you will, it’s been gaining momentum.

Australia's company and financial services watchdog has splashed the cash on a new font and logo, hoping to rebrand itself post-royal commission.

Internet pioneer Yahoo will soon be absorbed by Verizon Communications and known as Altaba, but for many people, the brand remains synonymou…

The idea that you can change a brand by changing a name and logo returned to the headlines last week (did it ever really go away?), with the…

Discount supermarket chain has overhauled its branding and will roll out a redesigned logo this year, and while it’s keen to promote its new…

The Australian government agency for intellectual property rights has teamed up with a Queensland startup to launch a “world-first” trademar…

When you opened your business, chances are everything was new and fresh. You had new processes in place, a cutting-edge logo and great produ…