Five strategies to boost your influence on LinkedIn
LinkedIn has become the epicentre of professional networking and thought leadership. Here's how to leverage it for thought leadership.
Does your sales pitch cancel out… your sales pitch? How to clean up your act on LinkedIn
I’ve had a sudden spike in people ‘prospecting’ me on LinkedIn. Most aren’t very good at it. So here are a few tips so we can all waste less time.
This eight-year-old made $32 million on YouTube — but most influencers are more like unpaid interns
The fact is, most wannabe YouTube influencers have as much a chance of walking on the moon as they do of emulating Ryan Kaji.
Three massive influencer marketing fails businesses can learn from
Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.
Why bigger isn’t always better when it comes to influencer marketing
Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.
How String Nguyen went from 0 to 30,000 LinkedIn followers in 14 months
String Nguyen grew her LinkedIn profile from 0 to 30,000 followers in just 14 months. Here are her top three growth tactics.
All that glitters is not gold: The upsurge of paid followers and engagement on LinkedIn
Are individuals and businesses buying fake followers and engagement on LinkedIn? Yes, they are, and at growing levels in Australia and globally.
LinkedIn engagement pods: Silver bullet or desperate ploy?
A ‘pod’ is a group of LinkedIn members who join together to game and hack the LinkedIn algorithm to increase visibility and reach.
Sliced bread or a necessary evil? What LinkedIn members really think about the platform
LinkedIn users were asked what they liked about the platform, and if they had a magic wand, what they would change. Here's what they said.
Seriously #questionable: Why influencer marketing is so 1950
Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.
Two golden rules: How to improve your LinkedIn conversion
If you use LinkedIn for prospecting, here are some tips on how to get it right so an annoyed new connection doesn’t block you.
What does your LinkedIn photo say about you?
When people meet online for the first time, a LinkedIn photo often determines their first impression. So, what does your LinkedIn photo say about you?