It’s time your business ditched lazy language and dangerous marketing
A moratorium on the news cycle and tragedies is impossible, but businesses can do their bit to improve communications and reduce the overwhelm of gruesome narratives.
It’s 9am on a Tuesday and gathered around the table is a smattering of people from executive and management ranks with one task: come up w…
By Luke Buckle.
In a recent tweet, outgoing Fishburners chief Annie Parker claimed that Australian start-up language needs to change.
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A new study from Grammarly shows there are a number of language-based techniques that can be used when it comes to putting together a more m…
Twitter users may no longer struggle to cram all their thoughts into one tweet, with the social media platform to trial a longer 280-charact…
Love or loathe them, startup buzzwords are here to stay.
But before you appoint a “Chief Happiness Officer” and bandage the office wi…
There’s a difference between “knowing something” and “knowing the name of something”, says Nobel Prize-winning physicist Richard …
Early on in our journey of bootstrapping Investorist, it became apparent that having a presence in China would be crucial to our success.
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Over the years I’ve seen organisation after organisation tie themselves up in knots over words. In absence of a genuine understanding of w…
Lodging yourself in the headspace of your customer is the goal of most marketers. Having a “share of mind” helps in your quest to gain �…
