Labelling affects customer decisions. Here’s how to get it right
A label comes with pre-existing psychological associations that can work for or against a customer’s desire to engage with us.
As the first point of contact most people have with your business, your logo and branding set the expectation of what’s to come.
When…
Dimension Six. That’s the name founder Phil Knight was pushing before ‘Nike’ was chosen at the last minute. ‘Nike’ had come to one of his …
