Australia’s biggest rebrand fails as the BOM backtracks on $200,000 new name
Here are four of the biggest rebranding fails in Australia’s (and New Zealand’s) history.
A cross-Pacific trademark stoush has elevated the peanut butter wars beyond a simple question of whether crunchy or smooth is better, with t…
By Dominic Powell and Emma Koehn
Small business groups have welcomed measures in the Tasmanian state budget designed to encourage SMEs …
Vegemite will soon be owned by an Australian company once more, with Bega Cheese revealing plans this morning to buy most of Mondelez Intern…
Employees at Kraft Heinz’s US headquarters have been ordered to stop bringing in rival companies’ food to work. The new policy follows …
Brett Blundy’s fast fashion jewellery chain Lovisa has announced a $2 million acquisition of a chain of 21 fashion accessory stores in Sou…
Accounting firm Ernst & Young has a new name that’s causing it a spot of bother. From July, the global firm rebranded itself to simp…
Question: US entrepreneur Hamdi Ulukaya has gone from start-up to billionaire in just five years. What industry is he in? No, the answer …
Computer maker Dell has warned its Australian customers are at risk of “irregular or unsolicited emails” after a security breach at email se…
I met two CXO level retailers this week; one the VP of retail for a global brand, the second the CEO of an Australian retailing icon. I read…
A branding expert says start-ups must tread with caution with launching spin-off products or they run the risk of undermining their brand. …
