The birdbath principle: Attracting customers by reducing fear
Poorly placed birdbaths remind me of retail outlets where customers are anxious about entering the store for fear of being pounced on by a predator.
This blog will only be of interest if you’ve ever experienced someone:
refusing to change their mind despite evidence to the contrary…
Attracting customers is a lot like chasing a date and there are some basic marketing principles that can turn that around for your business,…
