2023 reflections, 2024 predictions with KeepCup’s Abigail Forsyth
Abigail Forsyth OAM, founder and managing director of KeepCup, shares her highs, lows, and plans for next year.
Awesome OAMs Abigail and Ally on fuelling business growth
In a panel discussion the founders of Code Like a Girl and KeepCup shared their growth stories: here's what winning an Order of Australia Medal means to them.
Funding growth
In Part one: Funding growth, our panelists tell the story and evolution of their brands, sharing how they fuelled growth with funding and partnerships.
eBook: Funding growth
Many businesses are well-versed and prepared to explore debts and repayments to fund their early moves, but it’s worth thinking about grants and incentives too. Our panelists shared how their businesses sought the right funding and support from the right areas.
Lessons from KeepCup, 4Legs and Bobbies Petcare on creating a sustainable business
Consumer expectations keep growing, and businesses are responding. When we buy a product now, we weigh up not just quality, but social, ethical and — particularly — environmental responsibility.
Budget 2022: KeepCup cameo drives focus on sustainability pledges, as climate advocates welcome reform
KeepCup has welcomed sustainability initiatives included in the federal budget, following the appearance of reusable coffee cups in the hands of Labor leaders.
KeepCup focuses on changing behaviour with Helix range of two-in-one reusable cups and bottles
KeepCup's new range allows users to quickly switch between the coffee cup and water bottle components, thereby further reducing their use of single-use plastic cups and bottles.
What businesses can learn about branding and culture from this offshore drilling PR misfire
A great business idea or strategy that’s poorly designed or doesn’t pull on a cultural thread won’t fly.
KeepCup’s Abigail Forsyth: It’s time Australia voted for a government that will take real action on climate
"The budget needed to lay the foundation for transition to circular economy and accelerate the transition to renewables," writes Abigail Forsyth.
My biggest mistake: Abigail Forsyth, co-founder of KeepCup
Abigail Forsyth explains what happened when she tried to launch a new KeepCup product at the wrong time, and how the business is getting back on track.
Becoming a B Corp: Lessons from KeepCup and Leor childcare
In a consumer market increasingly concerned with sustainability and ethical consumption, is it worth becoming B Corp certified?
What makes people switch to reusable cups? It’s less about discounts, and more about what others do
Changing habits is hard but collectively, we can rewrite the waste story. Here's three changes we can all make to eradicate takeaway coffee cups.