Posts tagged "Jodie Fox shoes of prey"

One of the greatest threats to our lifestyle, our economic success and our way of life is our almost religious commitment to a culture of mediocrity.

Admitting to business failure is never easy, and in the transparent digital era we live in, hiding failure is simply impossible.

Shoe retailer Shoes of Prey toppled over like Bambi in heels last week. And no wonder, because the founders trusted what their customers told them.

In 2009, Shoes of Prey set out to make exactly the shoes its customers wanted, but their customised shoes failed to “truly crack mass market adoption”.

The future of custom shoe designer Shoes of Prey has been made uncertain after co-founder Jodie Fox announced the business would be pausing all orders.