Only your brand can create demand
"The only thing you can rely on is your brand. That's what you have to build, and that's where you need to spend your time and effort."
When your brand becomes a verb
Your goal should be to get more branded search phrases in your search analytics, and that means popularity, not backlinks.
Focus on the destination and not the journey
Once you've worked out what your goal is, you can work out your strategy, and use SEO as a tactic to help you in reaching your goal.
Perfect paid media performance with organic results
Dig down, find simple problems, and you'll figure out a way to improve conversions and increase an already profitable bottom line.
What’s driving your e-commerce conversions?
The most popular e-commerce platform isn't necessarily the best for your business.
Fast money with simple speed changes
"I want to talk to you about speed today, and how little tweaks can make huge differences in your bottom line."
The e-commerce platform that’s dominating the market
This e-commerce platform is a complete turnkey package for a relatively low monthly fee, and that is why it is blowing everyone out of the water right now.
Choosing a new e-commerce platform? Don’t ignore the basics
One of the most common questions I hear from clients is 'what is the right e-commerce platform for me?'
This conversion king feature can help boost sales
If you've got a retail site, site search is king.
Comparing brand strength with Google Trends
A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.
Medic continues to cause ranking ripples
Google's new Medic update has been causing ranking ripples all over Australia, with lots of people shouting 'this update sucks!'
Considering a domain migration? Read this first!
Whether you're looking for a new website domain or contemplating a domain migration, there are some things to consider before making that move.
