“It was ridiculous”: How Jessica Ruhfus turned a $10,000 domain name battle into a $7 victory
What does it take defeat a domain name squatter seeking $10,000 for a URL? According to entrepreneur Jessica Ruhfus, founder of Collabosaurus and No.2 Co, the answer is simple: $7, the help of Australia's domain name authority, and a little bit of know-how.
Jessica Ruhfus shares four lessons from No.2 Co’s first Black Friday promotion
Ruhfus founded No.2 Co in 2021 and decided to embark on its first Black Friday and Cyber Monday promotion last month. Here’s what she learnt.
Four female business leaders reflect on resilience in the face of adversity in 2022
Four female entrepreneurs share their advice on business survival, adaptability and honing your personal power.
The startup funding gap for women is getting wider. Why? And what can we do?
It’s been a record year for startup funding in Australia. Yet of the billions of dollars pouring into the ecosystem, the share available to women-led startups has actually shrunk.
Bootstrapped startup Collabosaurus launches brand collab app, after a surprise COVID-19 growth period
Collabosaurus is launching a brand collaboration matchmaking app, after an unexpectedly strong 2020 brought the business back from the brink.
We often hear stories about businesses being built in spare rooms, garages and coffee shops… but there always comes a point when these businesses move into co-working spaces or offices and begin to hire. So, what was the first role you hired for, and why?
Who was the first person you hired when building your business? We asked three members of Smart Company's Brains Trust to share their experiences.
Double-down, iterate or abandon? How do you know when it’s time to kill off an underperforming product?
You've invested dollars, time and a lot of love into a product, but the product-market fit isn't what you expected... What do you do next?
“It’s amazing we survived”: Collabosaurus founder Jessica Ruhfus on bootstrapping, scaling and sleeping on the floor
Collabosaurus founder Jessica Ruhfus has gone from marketing pro to startup founder on the cusp of international growth, but it wasn't exactly plain sailing
