Posts tagged "Irene Falcone"

Sans Drinks, the pioneering retailer which helped kickstart Australia's non-alcoholic beverage boom, has collapsed into voluntary administration, owing to what founder Irene Falcone called a brutal environment for discretionary retail and gatecrashing by big business competitors.

As we’ve seen in our Dry July series this month, the Australian liquor industry is anything but what we used to consider ‘the norm’.

Non-alcoholic superstore Sans Drinks has now merged with Craftzero, as the business looks to turnover a possible $15 million this financial year and reach a new demographic.

Sans Drinks turned over $10 million dollars last year, and founder Irene Falcone expects that to grow to $15 million this year — possibly even $20 million. 

Aussie alcohol-free drinks businesses Sans Drinks and Brunswick Aces are among the speciality bottleshops and bars riding the boom in demand for alcohol-free booze.

Few entrepreneurs can say their first ever jobs were in businesses they created themselves, but that isn’t necessarily a bad thing.

Often…

It was only after selling her car and house, and quitting her job did Irene Falcone stop feeling like a “fish out of water” in the corporate…