Five actionable steps to unleash your influence quotient Business Advice Friska Wirya 27 March 2024 As business owners and executives, understanding the nuances of influence and cultivating your influence quotient can unlock doors, forge partnerships, and drive real change.
‘Skin in the game’: Why influencing behaviour is about balancing tension and effort Leadership Bri Williams 25 February 2019 You need a balance of tension and effort if you are going to influence behaviour. People won’t respond if you have too much or too little of either.
The decoy effect: How to nudge customers towards a more profitable option Strategy The Conversation 19 February 2019 The decoy effect is a particularly cunning pricing strategy that encourages customers to choose a more expensive or profitable option.
The birdbath principle: Attracting customers by reducing fear Strategy Bri Williams 8 October 2018 Poorly placed birdbaths remind me of retail outlets where customers are anxious about entering the store for fear of being pounced on by a predator.
Environmental primes: Why traffic noise increased car insurance payments by 11% Strategy Bri Williams 24 September 2018 The environment in which a decision takes place plays a large, and often overlooked, role in shaping an outcome.
