Posts tagged "influencing people"

As business owners and executives, understanding the nuances of influence and cultivating your influence quotient can unlock doors, forge partnerships, and drive real change.

You need a balance of tension and effort if you are going to influence behaviour. People won’t respond if you have too much or too little of either.

The decoy effect is a particularly cunning pricing strategy that encourages customers to choose a more expensive or profitable option.

The environment in which a decision takes place plays a large, and often overlooked, role in shaping an outcome.

Do you ever feel like you are hitting your head against a brick wall, frustrated that people aren’t doing what you expect them to or what …