Posts tagged "influencers"

Australia's consumer watchdog says social media influencers continue to push the boundaries of consumer law, raising the prospect of penalties against online personalities and small businesses that don't label paid posts correctly.

Nutra Organics has become a household name in the wellness space, thanks to its ever-growing range of family friendly, locally made supplements and powders.

Shein is once again under fire after a group of influencers went on a free trip with the controversial brand, resulting in overly positive videos "debunking" reports into labour law violations.

Reminder: Influencers and companies need to declare luxury gifts at tax time this year as the ATO employs data technology to sweep social media.

SmartCompany spoke to Sortd co-founders Jodine Wolman and Alexis Aaron after their fashion browsing app secured $1.26 million.

After being absent from the public eye for three months following a sudden disappearance, one of China's most popular influencers is back online. Where have you been, Lipstick King?

Planning and executing your influencer marketing strategy isn’t always easy, but it can grow your business exponentially when done correctly.

A new report into Australia’s influencers and online-creators’ economy has found that young males on TikTok are the biggest earners.

Approximately 70% of creators earn only a fraction of their total income from brand deals, according to Linktree's first Creator Report.

The new TGA influencer ruling effectively brings influencers in line with the rest of the industry regarding the advertising of therapeutic goods, writes Taryn Williams.

Social media posts by influencers may constitute marketing under new TGA guidelines if they mention any product claiming to ‘remove toxins’, ‘relieve pain’ or ‘reduce inflammation’.

Consumers are chasing a way to form more personalised connections with the businesses they choose to purchase from. Here's five brand marketing tips to take from the pandemic.