Posts tagged "influencer marketing"

Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.

Dylan Mullan would be lying if he said he thought laser-hair-removal business Happy Skin Co would grow as quickly as it has.

Are you unsure about which marketing or sales role to hire for first? Here's a guide to recruiting the right person for the right role at the right time.

Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.

When you're a startup ready to seriously focus on marketing your product, you want to hit the ground running fast. Here's how to create a marketing plan.

Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.

Word-of-mouth marketing needs to be a priority, because 83% of Americans are more likely to purchase a product after receiving a verbal recommendation.

Here's how you can "lead an individual or group through the need to change so they get on board and stop resisting you."

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.

Augmented reality soccer app myKicks has scored more than 65,000 downloads within three months of launch, and topped the sports app store in the UK

Influencer marketing is one of biggest trends in marketing right now. But there's more to it than picking an Instagram star with many followers who might appeal to your target audience.

Instagram has become the new shopfront for many small businesses, and a boutique Sydney jewellery store, Natalie Marie Jewellery, recently l…