Spon cons: ACCC says 81% of influencers could be breaching consumer law
Australia's consumer watchdog says social media influencers continue to push the boundaries of consumer law, raising the prospect of penalties against online personalities and small businesses that don't label paid posts correctly.
MoveActive: How fewer e-commerce sales helped this Smart50 Award winner
One secret to building Smart50 Retail award winner MoveActive's direct-to-consumer success: running fewer sales, and working to make the big ones count.
“You’re likely to get it wrong on the first try”: the Pitch winner Amber Linz on Zipr’s change of direction
SmartCompany caught up with founder Amber Linz to get the story behind Zipr's switch to connecting brands with the right influencers.
ACCC sounds alarm as report finds 81% of influencer posts potentially misleading
Inadequate disclosures of sponsored content by influencers and a lack of advertising transparency are among the key concerns included in the ACCC's latest analysis report.
With $1.26 million in funding, Sortd’s founders want to shake up social shopping and influencer marketing
SmartCompany spoke to Sortd co-founders Jodine Wolman and Alexis Aaron after their fashion browsing app secured $1.26 million.
Khloe Kardashian spruiked this Aussie founder’s product to 15 million viewers. Here’s what she learnt about influencer marketing
After Khloe Kardashian posted an Instagram reel about Tara Simich's Mermade Waver, sales surged globally almost immediately, and most of the stock was wiped from the shelves.
Johnny Depp is back as the face of Dior. Is it a branding masterstroke or disaster?
Actor Johnny Depp has reportedly signed a seven-figure deal with international fashion company Dior just months after a high-profile defamation case heard abuse allegations from his ex-wife.
Want a successful influencer marketing strategy? Follow these three steps
Planning and executing your influencer marketing strategy isn’t always easy, but it can grow your business exponentially when done correctly.
From beauty behemoth to bankruptcy: Five lessons companies can learn from Revlon
It’s not just the external supply, cost issues and debt that Revlon was experiencing, but its gloss and lustre seemed to have faded many years ago with the inability to read its consumers' lips.
Thinking of using influencers? Here’s how Mingle Seasoning spiced up its marketing strategy to break into Coles
Mingle Seasoning founder Jordyn Evans shared with SmartCompany Plus her best practice tips on identifying — and working with — the right influencers to get results.
How to spot “fake social media influencers”, according to a ‘Byron Baes’ social strategy expert
Byron Baes star Alex Reid explains how small businesses can get the most from working with social media influencers and better understand their audience.
Why the latest TGA influencer ruling is a win for authentic content creators
The new TGA influencer ruling effectively brings influencers in line with the rest of the industry regarding the advertising of therapeutic goods, writes Taryn Williams.
