Why bigger isn’t always better when it comes to influencer marketing Social Media Anthony Richardson 12 August 2019 Just like traditional forms of advertising, where metrics are transparently shared, influencers marketing should be no different.
Seriously #questionable: Why influencer marketing is so 1950 Marketing Fi Bendall 6 December 2018 Pro golfer Arnold Palmer was an influencer back in the 1950s — influencer marketing is an old broadcast transposed onto digital media and the online world.
