While much of the media focus at this month’s climate meeting in Marrakech (COP22) was on US President-elect Donald Trump, there were sign…
There’s a cut-price airline, let’s call them “Cookiejar”, which uses a bag of behavioural techniques to influence its customers. Per…
Insurance is one of the most challenging products in market. For marketers it is highly regulated, competitive and price driven, and for con…
People often equate the desire to influence with being Machiavellian. It’s not. It’s good business practice; providing it’s done wit…
Managers really need to manage themselves, I declared when interviewed recently about the fact that Apple founder Steve Jobs sometimes cried…
The phenomenal speed of change that got us to the 21st century’s technological frenzy is not going to slow down any time soon — and i…
Most jobs these days require us to be more influential – almost as if we need to develop a stronger personal brand. This is a pressure for…