“The leads are weak!”: How telling just half the story can convert leads to sales
The lead and the salesperson will both be winners if they collaborate with strong stories, so is it time to align your marketing and sales departments?
In recent years, sales leadership coaching has continuously grown in acceptance by the managers involved in this task, as well as in its mea…
By Louise Metcalf, Macquarie University
Appearing before the banking royal commission, the newly appointed head of the Commonwealth Bank,…