What not to learn from Elon Musk: Powerful lessons for SMEs from Twitter’s rebranding Branding Melissa Packham 14 April 2023 There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.
Cheat sheet: The four steps to nail your rebrand Branding Mia Fileman 4 August 2021 There's real value in rebranding if you can generate media attention and define your brand perfectly for your market. Mia Fileman shares her tried-and-tested strategies.
