Ads you remember for the right reasons are rare: This is what it takes to be memorable Advertising Michel Hogan 1 October 2019 Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more.
Experience beats data: Why you should listen to front-line salespeople Marketing Ian Whitworth 3 April 2019 Brands won’t work unless the whole business is on board. And the acid test is how your salespeople feel about saying your brand messages out loud.
