Posts tagged "how to get customers"

Rarely do business owners consider stress testing their customer base. And of those who do, few know how to do it accurately.

Building a connection with customers, both two- and four-legged, was what got pet-sitting startup Mad Paws off the ground, says chief Alexis Soulopoulos.

Poorly placed birdbaths remind me of retail outlets where customers are anxious about entering the store for fear of being pounced on by a predator.

The environment in which a decision takes place plays a large, and often overlooked, role in shaping an outcome.

Outside of sales to friends and family, a business landing its first customers can be an important milestone in its journey. It can set a fo…