Posts tagged "how to form a sales strategy"

Businesses should price products using asymmetrical anchors, drawing a customer’s attention to the option you want them to buy.

The author landed a job at a recruitment agency where she had to train herself to get over her debilitating fear of cold calling.

Your cold-call sales strategy is based on a social obligation from last century. It's no longer proper manners to answer the telephone.

Having engaged with 300 leaders, I’ve learnt where their sales teams have been exposed and left wanting during the crisis.

How are we supposed to sell better when there’s a general feeling of uncertainty that makes decision-making so difficult?

I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.

Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.

When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.

No matter what side of the deal you are on, a fair exchange of value with fair terms and conditions is the way to do business.

Our mission as salespeople is to avoid price conversations by asking our prospects and clients questions to find out what value means to them.

Selling as a profession is poorly understood, especially when it comes to effectively transferring skills, knowledge and capability to others.

This week we thought we would touch on the differences between business, sales, and marketing strategies.

This is because there’s usuall…