Entrepreneur Dorry Kordahi on why you should focus on profits, not revenue Startup Advice Dorry Kordahi 7 February 2020 Businesses shouldn’t chase revenue and ignore solid profits, however tempting it may seem. Concentrating on revenue is vanity, not sanity.
The decoy effect: How to nudge customers towards a more profitable option Strategy The Conversation 19 February 2019 The decoy effect is a particularly cunning pricing strategy that encourages customers to choose a more expensive or profitable option.
How twins Emily and Sarah Hamilton grew beauty startup bellabox to 40,000 subscribers, and why they stopped that growth on purpose Profiles Stephanie Palmer-Derrien 12 October 2018 As bellabox nears its seventh birthday, co-founder Sarah Hamilton opens up about family matters, mistake made, and the decision to stop growing.
