Want unshakable customer loyalty? Forget satisfaction and focus on appreciation Strategy Darrell Hardidge 30 July 2019 The most successful small businesses see customer satisfaction as a starting point and unwavering loyalty as the ultimate goal.
Is a net promoter score a valid predictor of customer loyalty? Sales Sue Barrett 16 July 2018 Net promoter score is a concept that has been around for a while. However, knowing your NPS is one thing; doing something meaningful about it is another.
