Satisfaction guarantees are all well and good — but can you actually follow through?
''If you're not satisfied with your stay, let us know and we’ll make it right." It was a reassuring sign. A promise to fix things. Pity it was rubbish.
Do you think about your customers as consumers, users or purchasers? According to a recent article in Harvard Business Review, the underly…
A global startup with more than 25 million users and $US113 million in annual revenue has set up a headquarters in Australia
Online su…
