Posts tagged "growing market share during a recession"

Many business owners are searching for ways to recession-proof their businesses and ensure they can withstand economic downturns. Here are seven.

In a slowing economy consumers are looking for more value per dollar spent over novelty. Though social media, especially platforms like TikTok remain powerful channels of mass marketing, brands must lay the groundwork to ensure their products have longevity in the current market.

History gives us innumerable examples of businesses and startups using recessions to grow market share by increasing marketing spend.