Posts tagged "growing a startup in a recession"

Many business owners are searching for ways to recession-proof their businesses and ensure they can withstand economic downturns. Here are seven.

In a slowing economy consumers are looking for more value per dollar spent over novelty. Though social media, especially platforms like TikTok remain powerful channels of mass marketing, brands must lay the groundwork to ensure their products have longevity in the current market.

Now is the time for founders to prioritise solving a real pain point for customers. To address needs over wants. To spot real opportunities.