Google ordered to pay $60 million after ACCC takes action over consumer data collection
ACCC chair Gina Cass-Gottlieb said the outcome sends a “strong message” to all digital platforms and businesses to not mislead consumers on how consumer data is collected and used.
First-party data: Your eight-point checklist to building, implementing and refining your strategy
A post-cookie world shouldn’t be scary for marketers and businesses. But you will need a first-party data strategy to make the most of it.
This week’s brief Google outage highlights our dependency on the platform
Google's disappearance from the internet felt, for many, like an almost-apocalyptic moment — underscoring how deeply “googling” has been integrated into our lives.
How new tech players are putting people over profits to provide an alternative to the industry’s giants
New companies are attempting to challenge huge tech conglomerates with platforms that give consumers, creators and workers more power.
Is SEO dead? No, but business owners can use it more effectively
At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.
John Durie: ACCC now formally investigating Google’s $7.9 billion Mandiant acquisition
The $7.9 billion Mandiant deal is Google’s second biggest ever behind the $18.6 billion takeover of Motorola in 2012.
Google cans its free G Suite offering, forcing SMEs to pay for Google Workspace instead
The G Suite legacy free edition will cease to exist from June 27, with users able to use the new version at no cost until August 1, 2022.
Is Google’s AI chatbot LaMDA actually sentient? The evidence points to no
A Google employee claims that AI chatbot LaMDA is sentient. History says it's more likely he's been duped by artificial intelligence.
Why it’s time for legislation to make Meta, Google and Twitter more accountable for the spread of misinformation
Concerns over the harm caused by misinformation on big tech platforms have been raised in relation to the COVID-19 pandemic, federal elections and climate change, among other issues.
SEO is dead. Here’s why it’s all about EAT: Expertise, authority, trust
When used for your content creation, the EAT model can significantly transform your website visitors' experience and positively impact your Google rankings.
Small businesses have only two days left to comment on digital platform fairness for the ACCC inquiry
Submissions to the ACCC Digital Platform Services Inquiry, investigating how tech juggernauts operate in Australia, close Friday.
Aussie startup raises $25 million to help e-commerce buyers beat the bots for their next ‘hype’ purchase
EQL has raised $25 million in pre-series funding to grow its platform that protects the integrity of instant ‘hype’ e-commerce sales for cult brands and their obsessive fans.
