Beds and beyond: Cult linen brand Bed Threads to launch “tightly curated” furniture range Retail Eloise Keating 24 April 2023 Members of the Bed Threads’ loyalty program, Dream Club, will get early access to the pieces ahead of the general release.
Beyond bedding: Bed Threads eyes off further ‘home’ categories Retail Eloise Keating 31 May 2021 Bed Threads co-founder Genevieve Rosen-Biller has hinted that her brand is looking to expand into even more categories, beyond bedding.
“A very personal experience”: How Bed Threads grew its email database to over 300,000 in four years Marketing Eloise Keating 31 May 2021 Email databases are powerful owned business assets that take time to build, and require constant optimisation. Here's how Bed Threads perfected the balance.
