One-third of the world’s leading CMOs are prioritising brand strategy amid the pandemic… and SMEs should be too
A chunk of the world's most powerful marketers have indicated that brand strategy is their number one marketing capability.
Prepare your brand for a stronger future
Responding to a crisis like COVID-19 is a uniquely challenging situation. Limited information and …
When it comes to advances in technology, it’s the companies that are able to get ahead of the curb that reap the benefits.
The digital la…
Smaller organisations have got the jump on their larger counterparts when it comes to adopting cloud-based financial management applications…
While many SME owners may fondly remember the heydey of Blackberry phones, recent research reveals the company’s days of being a major play…
How is digital transformation changing business? This week I am at the Australian Microsoft Partner Conference hearing from some of the glob…
Global spending on devices and enterprise software is projected to grow in 2015, but data centres and telecom services will remain sluggish,…
Businesses targeting young consumers could soon be forced to rethink their communications strategies, after a survey found young adults are …
Samsung and Motorola have claimed top positions in the smartwatch market, while the overall wearables market could shrink next year, accordi…
At the end of each financial quarter, a mass of market share and other mobile phone industry data gets released. Generally, the most highly …
Mobile advertising spend is forecast to reach $US41.9 billion ($A47.2 billion) globally by 2017, with mobile display advertising formats com…
