Click Frenzy is successful because it “gamifies” the shopping experience, says expert
Click Frenzy kicks off this evening, offering thousands of discounts in what one marketing expert dubs “a virtual treasure hunt”.
By Melissa A. Wheeler and Victor Sojo, University of Melbourne
As much as we’d like to think we’ve refined the hiring process over th…
Walk through any public area and you’ll see people glued to their phones, playing mobile games like Game of War and Candy Crush Saga. They…
Gone are the days of interviewing candidate after candidate in a stuffy meeting room just to ask them, “What are your strengths and weaknes…
Just when I had my head around the theory of gamification there’s a new thing: playification. To recap, gamification is the idea that busi…
The general manager of Australian search engine optimisation business Web Marketing Experts discusses how ‘gamifying’ the company’s wo…
“So, how do we motivate people to do great work?” It’s a darn important question. The classic motivational approach would have us fo…
The hype of gamification has been built on the potential powerful engaging responsive design that gaming induces on cognitive behaviour to …
People love games. From gambling to ancient gladiators to more modern offerings like video games, it’s clear that something about competitio…
Entrepreneurs are treating their companies like games – and the business has never been better. What first began as a few ideas for imp…
