Start-ups should remain open-minded with regard to piercings and tattoos among potential employees, experts say, or risk becoming too rigid …
Start-ups should remain open-minded with regard to piercings and tattoos among potential employees, experts say, or risk becoming too rigid …
A problem that every new business struggles with is brand recognition. Pitted against large, established corporations with gargantuan market…
Start-ups have been urged to ensure advertising aimed at LGBT (lesbian, gay, bisexual and transgender) consumers is subtle and avoids stereo…
Small businesses that introduce a new tagline must ensure it reflects larger changes within the brand, experts say, after fast-food franchis…
Retail experts say Coles’ new clothing range won’t threaten smaller players, while others say it highlights the pros and cons of introdu…
Start-ups need to diversify their offering without diluting their brand, according to industry experts, to avoid suffering the same fate as …
Start-ups looking to market their offerings at the increasingly wealthy over-55 demographic have been warned to steer clear of stereotypes a…
A branding expert says start-ups must tread with caution with launching spin-off products or they run the risk of undermining their brand. …
The consumer backlash sparked by the decision of global coffee chain Starbucks to change its logo had led branding experts to warn that it�…
Following months of hype, the Oprah publicity bandwagon has finally hit our shores. The talk show host, whose worldwide fame often neg…
Start-ups can compete with big brands providing they give consumers reasons to switch, according to a leading branding consultant. …
