To keep your promises focus on the unheroic work Business Advice Michel Hogan 12 March 2019 Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.
Practice what you preach: Do your habits align with your organisation’s identity? Strategy Michel Hogan 12 February 2019 If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.
From purpose to values: Six ideas to set the stage for your brand in 2019 Business Advice Michel Hogan 18 December 2018 Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.
An organisation’s core values erode with time Business Advice Michel Hogan 4 December 2018 While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.
What a poem can teach us about brand Business Advice Michel Hogan 13 November 2018 Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.
Achieving brand starts with deep work Business Advice Michel Hogan 6 November 2018 Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.
Uber’s shiny object: Why a new logo won’t fix a rot beneath the surface Branding Michel Hogan 25 September 2018 The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.
“They’re going to have Googled you”: Girl Geek Academy co-founder Sarah Moran on how to take control of your personal brand Branding Stephanie Palmer-Derrien 14 September 2018 Girl Geek Academy co-founder and chief Sarah Moran outlines how startup founders can make their personal brands pop.
