Imagine you are planning to launch a new non-alcoholic drink to the market and need to decide what colour the bottle should be. How do you m…
Imagine you are planning to launch a new non-alcoholic drink to the market and need to decide what colour the bottle should be. How do you m…
“I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion” – Alexander the Great Last week I …
First of all, what do you actually want to know? Maybe you want brand awareness, or do you want to know if people think of your brand as …
