‘Very, very important’: What Aussie businesses can learn from the best loyalty programs
Loyalty programs are becoming increasingly important in Australian retailing as companies leverage data analytics to learn much more about their customers.
In the battle for our wallets, no single companies loom larger than those that control our two major supermarkets, Coles (owned by Wesfarmer…
There are different views on the effectiveness of loyalty schemes. Some say that you are simply giving away something to customers who will …