We’ve all heard the quotes and statistics about how much harder it is to acquire customers as opposed to retain them. One source says it�…
We’ve all heard the quotes and statistics about how much harder it is to acquire customers as opposed to retain them. One source says it�…
Your decision-making process may well be the undoing of your business, and you might not even realise it.
Whether you make decisions abou…
We’ve become accustomed to hearing about small business being the engine room of the economy, but the reality is the engine is spluttering…
Brand is just as important for individuals as it is for products. Without a strong personal brand, you’re bound to be left on the shelf to…
Certain birthdays inspire us to reflect a little on where we’ve been and where we’re going in life. I turned 50 this week and had a wond…
You hopefully spend a lot of time thinking about plans and strategies for how to run and grow your business. But do you put the same amount …
Money’s too tight to mention, as the song goes. So how do you get hero returns from your zero marketing budget? What are some of the cheap…
Platforms like Thunderclap are offering people, causes and brands the opportunity to aggregate their social media reach by using “crowdspe…
More and more businesses are using social media to respond to customers about all sorts of issues. It’s handy and encourages us to engage an…
Big brands have recognised the power of Snapchat filters as a uniquely Millennial way of getting their message seen.
Don’t know what a …
Department store David Jones recently announced it was creating a new digital executive role so it could better handle its transition into b…
It goes against common sense, but there’s a global movement telling us it’s okay to make mistakes and talk about them, especially in the nam…
