I have been visiting a number of the RedBalloon experience suppliers (many of whom are small enterprises) – meeting with them firsthand to g…
I have been visiting a number of the RedBalloon experience suppliers (many of whom are small enterprises) – meeting with them firsthand to g…
This story is simply one of the basic lessons in life – and in business even more so. People have long memories, they move from compan…
At the recent Growth Summit I listened carefully to what Bob Bloom, author of The Inside Advantage, had to say about growth. RedBalloo…
I was contacted recently by a woman who questions whether someone can be “too engaged” with an employer. I went back to her to clarify wh…
I’ve been speaking about employee connection to an organisation – the logical connection, and the emotional connection – but brand connectio…
There are three clear stages to achieve authentic, real employer branding communications. I discussed in the previous entry stage one – w…
Employer branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promot…
I write this blog as I sit on an aircraft on my way to Melbourne to present on the power of employer branding. I’m seated next to a 30-so…
Years ago when I ran marketing workshops as part of my previous business I came across the old 1950s print advertisement with the grumpy ol…
I had the pleasure of listening to Darren Shirlaw this week – founder of Shirlaws business coaching. He shared his thoughts on the current e…
Company is singular. This is not a lesson in grammar (although that is one of my personal bugbears – when I see a sentence “company X are do…
Last week I attended Verne Harnish’s Growth Summit here in Sydney. It was great to get a shot in the arm – that is, inspirational learnings….
