How marketers and retailers can benefit from the move to the metaverse
Facebook's move to Meta presents an incredible opportunity for marketers, creators, businesses, and end users to embrace this evolving world for the better.
Can Facebook’s move to Meta stop the company from being stuck in the past?
The decision to rebrand should be viewed as an attempt by Facebook to plant its flag as the company of the future and not Boomerbook with an ageing user base.
Facebook to change its name to Meta
Mark Zuckerberg says the metaverse will be "the successor of the mobile internet" and "an embodied internet where you’re in the experience, not just looking at it".
Changing its name won’t solve Facebook’s image problems
Changing the corporate name is a go-to move for companies when the going gets tough. It also rarely works.
‘The warning signs are there’: Why business owners must stop relying on Facebook
Facebook's recent outages and advertising changes are the latest reminders that business owners and marketers should not to put all their eggs in a single tech giant’s basket.
Facebook outage: Clues point to problems within social media giant
This week's Facebook outage was one of the largest global outages recorded. So what caused the outage of Facebook, Instagram and WhatsApp?
Is the latest Facebook outage more evidence the company has too much control?
Today’s hours-long global outage of Facebook's smorgasbord of services will have a lasting impact — and one that comes at a bad time for the company.
WhatsApp tests in-app business directory that allows users to chat directly with businesses
Facebook-owned messaging platform WhatsApp has begun testing a new business directory that will allow users to search for, and interact directly with, small businesses.
Ray-Ban Stories: Facebook’s smart glasses are bringing wearable tech into the mainstream
Facebook has released its first pair of smart glasses in partnership with Ray-Ban, offering wearers the ability to capture photos and videos without even needing to pull out their phone.
Facebook launches new program to support US small businesses by buying their outstanding invoices
Facebook has launched its Invoice Fast Track program in the US to support small businesses owned by women and minorities by buying up their outstanding invoices.
Hypergrowth playbook: 11 tactics shared by the world’s fastest growing companies
Learning from the most disruptive and fastest growing companies on the planet is valuable for all businesses at any stage or size.
How a plucky startup has grown to be one of Australia’s largest and most trusted video production agencies
“I grew frustrated with lengthy production timelines, antiquated processes and restrictive costs,” WeMOV founder Garth Stone tells SmartCompany.