Why my business is logging off social media for good
"At the beginning of this year, we logged out of our Facebook and Instagram accounts for a one-month trial. We loved it so much that we’ve decided not to log in again," writes Trunk Studios' Rima Alijew.
Grow as a sole trader in 2022 with these three tips
Planning to grow your business as a sole trader? In this article small business coach Angela Henderson shares her top three tips.
Marketing in confusing times: Six pro tips for growth in 2022
Marketing is a very different kettle of fish post-pandemic. SmartCompany spoke to Lauren Oakes, CEO of Megaphone Marketing, and Sabri Suby, founder and head of growth at King Kong, to get their top tips on brand-building in 2022 and beyond.
Why the ACCC is suing Meta over crypto scam ads, and what it could mean for digital platforms if it wins
The ACCC alleges Meta failed to take sufficient steps to stop displaying scam cryptocurrency ads on Facebook in 2019, even after receiving complaints.
How the ‘big five’ tech companies are sanctioning Russia
The world’s five leading tech companies have taken steps to impose significant and (mainly) voluntary sanctions on Russia, in response to its invasion of Ukraine.
ACCC considers options to better regulate big tech
Australia’s competition watchdog is considering a new regulatory framework to combat the dominance of big digital platforms.
Social unicorns: Let’s measure business success in impact, not dollars
While the allure of building a billion-dollar company still endures, especially in technology, there are strong indications a new kind of unicorn really is being born. A social unicorn.
TikTok’s popularity is rapidly increasing, but its secret algorithm could put a cap on its success
TikTok's secret algorithm understands the deepest intricacies of users’ behaviour without asking any personal information.
John Durie: Global antitrust law standing at a crossroad as the FTC chief backs big changes
US FTC chief Lina Khan has stressed the need to consider mergers from a wider context to assess their impact on small business, workers and consumers, rather than just short-term prices.
What are ‘virtual influencers’ and should Meta be the one to set their ethical guidelines?
Meta has announced it is working on a set of ethical guidelines for “virtual influencers” — animated, typically computer-generated, characters designed to attract attention on social media.
Ten marketing predictions and trends to help your business in 2022
By looking ahead and keeping your finger on the pulse of the latest marketing trends, you can go a long way towards future-proofing your brand.
Five ways that Facebook is changing and what it means for your company
Whether you already use Facebook as part of your business or you plan to in the future, here's how the latest changes could affect your company.
