Facebook posts prove to be key evidence as Fair Work throws out employee’s unfair dismissal bid
The Fair Work Commission relied on numerous Facebook posts as evidence when deciding to throw out this employee's unfair dismissal application.
From quality visuals to webinars: Five ways to hit refresh on your content output
Fresh content is a great way to connect with and stay relevant to your customers, as well as being an important driver for your brand’s SEO.
“River of marketing gold”: How social media groups can bolster engagement
Social media groups are a marketing treasure trove, and utilising them correctly can result in a huge growth in content views and branding.
Queensland craft beer brand renames ‘sexist’ product, but the fallout shows a deeper problem
The fallout from a craft beer company's controversial branding decision shows the time for sexism in advertising and marketing beer is done.
The future of AI in retail is already here
Will artificial intelligence kill retail or enhance it? Vaughan Rowsell believes AI will bring positive change to the retail sector, especially small businesses.
The elements that are missing from your website (and how they’re costing you business)
The website is the nerve centre for every business. Yet many websites miss the vital elements that can strengthen and build trust, says Sue Parker.
From six-figure deals to pictures of dogs, here’s how two business owners run their own social media accounts
For entrepreneurs, keeping a strong social media presence across Facebook, LinkedIn and Twitter can do wonders for your business.
Your business needs a social media policy: Here’s five rules that should be in it
The rise of social media has blurred the boundaries between what's work and what's not. It's essential your business has a clear social media policy.
Apple becomes the world’s first trillion-dollar company: Who’s next?
Apple's market capitalisation currently sits at a whopping $US1.004 trillion, begging the question of which company will be next.
Showcasing purchases on social media can damage consumers’ health and wallets
Around 40% of the world’s population uses social media, so understanding the influence of social media on health and wellbeing is critical.
Data mining: How social media can be used to improve sales forecasts
Companies may typically view social media platforms through the prism of marketing, however US research points to their use in developing sales forecasts.
Women face hostility in cryptocurrency spaces, but they’re fighting back
When Jennie first started investing in cryptocurrency she joined social media groups — but quickly came to realise in many crypto spaces it’s still 1955.
