Posts tagged "engagement strategy"

According to a Braze study of 2.5 billion active users of over 100 apps, up to 86% of users across brands may be anonymous users—users who view your website or app without logging into an account. 

I’ve been working on a way to behaviourally optimise the prioritisation process, which I would like to share with you today.

Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.

When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.

It doesn’t matter if you are pitching an idea, promoting a product or delivering a service, to make a sale your customer needs to believe in…

It doesn’t matter if you are pitching an idea, promoting a product or delivering a service, to make a sale your customer needs to believe in…