Too often businesses take an unplanned approach to their marketing, either following the crowd or acting on a hunch they decide to “try it a…
Too often businesses take an unplanned approach to their marketing, either following the crowd or acting on a hunch they decide to “try it a…
Late last week, Old Taskmaster read some interesting research from BrandHook that shows 46% of our purchasing decisions are driven by habit….
The world of social media may have provided businesses with great new marketing channels, but it has also increased the opportunities for co…
Firstly, can I ask you a few questions? Do you always go to a bank branch to pay your bills? Do you always walk into a travel …
I’m planning to launch an accessories retail shop. I will almost certainly do this online, but I wanted to know exactly what overheads I�…
I’ve got an idea for a content-based website but I’m unsure how much I can monetise it. Will consumers be prepared to pay for online con…
In some businesses – particularly service businesses – finding an excuse to talk to your customers regularly is a crucial first step in …
A Californian website, www.shortomatic.com, allows consumers to customise their own board shorts. Users can submit any kind of …
Your website is a key part of your online marketing plan. You won’t be able to start marketing online if you don’t have a “hub” to w…
Simply operating online isn’t enough to keep your business afloat. Now, businesses need to make a consistent effort to market their busine…
Like any medium that captures the public imagination, Twitter brings a myriad of opportunities to strengthen customer relationships and buil…
As some of the country’s well-known brands prove over and over again, marketing mistakes can happen to anyone. Whether it’s an ill-dev…
