Posts tagged "email marketing"

Businesses that send commercial electronic messages must make it straightforward for customers to ‘unsubscribe’, or risk faces hefty penalties.

Kogan.com has been fined more than $310,000 by the national communications watchdog for sending millions of promotional emails that breached spam law.

Sure, your products have to be good, but it really is the small things that matter when it comes to an online store.

Woolworths has paid the price after breaching spam laws more than five million times in less than a year, sending emails to unsubscribed customers.

Being just like every other brand and screaming COVID-19 comms isn’t going to inject your brand with the fuel it needs to get through the pandemic unscathed.

For entrepreneurs and small business owners, getting marketing right can mean the difference between rapid growth and painful failure.

Shopify has entered the email marketing game — launching Shopify Email — in a move that could make life easier for small Australian e-commerce businesses.

Do you write annoying emails? Do you receive them? The reality is, a poorly written email irritates both the recipient and the sender.

Email campaigns are the bedrock of a digital strategy. But you’re facing stiff competition, with more than 293 billion emails sent every day.

It’s easy to be taken in by the confidence of an agency, but have you considered the benefits of bringing your marketing in-house? 

Yesterday, really did permanently deleted just under 40,000 contacts from a MailChimp audience. Here’s what happened next.

Marketing your business is much like building a house, because you need an architectural blueprint to ensure long-term success.