E-blast delusion: If you keep email marketing personal, customers may actually respond Marketing Ian Whitworth 28 August 2019 There’s only so much email-worthy material you can generate, even if you’re a huge and thrilling brand. So here are the top 10 things to bear in mind.
To personalise or not to personalise? How to increase email engagement Marketing Nicole Kersh 15 August 2019 Email campaigns are the bedrock of a digital strategy. But you’re facing stiff competition, with more than 293 billion emails sent every day.
Open rates got you down? Here’s why new spam laws could benefit SMEs Marketing Gary Eckstein 8 August 2019 The Spam Act, as it stands, enables customers to be bombarded with emails they have neither requested or are necessarily interested in.
